Wednesday, January 29, 2014


It's a TOTES ROBERTA moment at Decades!  We are honored to display vintage Roberta di Camerino garments from the famous Venetian design house's archive along with a selection of unused modern bags available for purchase within our store and on line
Founded by the late Giuliana Camerino in 1945, the legendary Italian house of Roberta di Camerino draws inspiration from its home of Venice and Neo-baroque style. Her innovative and iconic trompe l’oeil effect helped shape the industry and bridge the worlds of art and fashion. She earned the Neiman Marcus “Oscar of Fashion” Award in 1956, followed by a slew of international awards. In 1980 the Whitney Museum of American Art dedicated an exhibit to Roberta di Camerino, which showcased her conceptual design.  RDC fans past and present include Princess Grace Kelly, Elizabeth Taylor, Gina Lollobrigida, Isabella Rossellini, Madonna, and Anna Della Russo.
A few interesting facts about RDC bags.  Her interlocking "R" logo foreshadowed Gucci's interlocking "G's".  She used woven leather before Bottega Veneta.  Her use of fabrics normally associated with clothing was incredibly innovative in her iconic framed bags which have been widely copied - most recently by Prada. 
It's been said Giuliana Camerino invented the "status" bag - prior to Chanel and Hermes.   Whether it's a canvas coated tote bag or a decadent burn-out velvet structured bag, we are TOTES in love with Roberta di Camerino.  Check your status here!

Roberta De Camerino installation at Decades.  To purchase bags click here

For additional information, please email or call + 1 323 655-1960. You may also visit us in person at Decades 8214 Melrose Avenue in Los Angeles, California. Please reference the description above, if calling or emailing.