Friday, February 20, 2009


"Investment dressing" seems to be the cause celebre in the fashion world...suddenly! Hello? That's been a Decades selling point since day one and we have been in business since 1997! Decades has always been the antidote of disposable and trendy fashion. After all, it is vintage that dictates contemporary trends. Our mantra of "vintage that looks modern" has encouraged many a vintage virgin to take the plunge and wear something that is not "straight off the runway." As a matter of fact, vintage stores around the world have adopted this mantra and we love that the notion of looking at vintage not as costume or "period" clothing, but rather pieces that supplement and enhance a modern wardrobe has revolutionized the way people shop and dress. Once one wears vintage, one is soooo liberated from the confines of modern fashion trends.

Take this emerald silk Carolyne Roehm dress, for example. It is age-less. It could be 1960s, but it's not. It could be this season's Carolina Herrera, but it's not. It is from the late 1980s and is a perfect example of investment dressing. The round neck and slight cap sleeves are lady-like, yet the deep V in the back insures this dress is not Granny. With a gathered waist (try it with a great belt) that delivers a very lovely skirt, this dress can be day or evening at anytime of the year. In the winter, throw on some tights with the dress. In the spring, wear this under a belted trench coat. Have a cocktail party to attend? This works like a LBD, but in an alternative color. Take this from your day job to a chic affair simply by adjusting your accessories. Feeling like Audrey Hepburn, throw on some pearls. Want to make a more editorial statement? How about an Alaia belt at the waist? We have long admired Carolyne Roehm's designs. Although her namesake house was open only from 1985 to 1991, she made an imprint on women's fashion that fused the body-conscious designs of the 1980s with an East Side sensibility that was lady-like and perfect her socially active clients.

Carolyne Roehm emerald green silk day dress, c. late 1980s. Modern 4 to 6 SOLD

For additional information, please email or call + 1 323 655-0223. You may also visit us in person at Decades 8214 1/2 Melrose Avenue (2nd Floor) at Harper Avenue in Los Angeles, California. Please reference the description above, if calling or emailing. For email requests, kindly include your full name and phone number plus City, State, and Country from which you are contacting.