HERMES FLASH SALE: LIVE IN FULL EFFECT

Our sister store, Decadestwo.1, is going fou for the famed french house, Hermès. So much so, that they've posted a online-only flash sale on their website that fetes the red haute house mere seconds ago.

Logon toute suite to find signature Hermès staples such as gossamer printed silk scarves, luxury leather goods, and the Hermès holy grail: handbags. Incroyable, non? Belive it.

Click HERE to shop the flash sale which runs from today, Thursday, June 23rd at 10:00 am - Monday, June 27th at 10:00 am.

Please direct all inquiries regarding the sale to the Decadestwo.1 online team at thegang@dtwo1.com or call 323.655.1960 ex. 3. Merci.

Dayglow Denim Spells FUN FUN FUN!!!

The Thierry Mugler silhouette is unmistakable! The pronounced shoulder, cinched waist, and ample lapel reflect his ideal of a sexy, strong and powerful woman. The material is a very washed out, almost powder blue denim. The bottom of the jacket and the lapel are lined with dayglow yellow/green buttons, adding a fun futuristic vibe to the overall look of the piece.

*Daniel*

Thierry Mugler "Active" powder blue denim jacket with dayglow buttons, market size 40. Contemporary size 4.

For additional information, please email blog@decadesinc.com or call + 1 323 655-0223. You may also visit us in person at Decades 8214 1/2 Melrose Avenue (2nd Floor) at Harper Avenue in Los Angeles, California. Please reference the description above, if calling or emailing. For email requests, kindly include your full name and phone number plus City, State, and Country from which you are contacting, so may offer you a high level of personal service.

VEGAS IS CALLING

Dear Friends,
I hope those feeling "lucky" might join me in Las Vegas on Sunday, the 13th for a fun shopping event at Scoop NYC within The Forum Shops of Caesars Palace where I will be presenting the Decades Denim collection.
-Cameron

ABOUT LAST NIGHT

Last night in Beverly Hills, we had our retail launch of DECADES DENIM at the fabulous Saks Fifth Avenue. My friend Kether brought his super stylish girlfriend Kendall Alexis Guilburt who bought three pair of jeans including the Angelique style she has on in the picture below. I love her style with the cool over-sized shades and loads of Hoorsenbuhs jewelry. Lots of wonderful stylish ladies came including actresses Molly Sims and Tracee Ellis Ross, plus the best dressed SoCal contingent. Thanks for making the event a huge success.
We are doing a trunk show in NYC this Saturday, December 11 from 2 to 6pm
52 East 80th #1A, New York to be exact. Where 10% of all sales will benefit The Boys Club of New York. Kindly RSVP to decadesdenim@hlgroup.com Hope to see you there!

COME TO SAKS BEVERLY HILLS TONIGHT!

Save the dates! We are cordially inviting all of our blog followers and any other fashionistas to the Decades Denim Holiday trunk shows happening in NY and LA. Come prepared for a fabulous night filled with shopping and socializing with none other than Decades Denim creators Cameron Silver and Angelique Soave!

Monday, December 6 from 6 to 8pm the Saks Fifth Avenue in Beverly Hills will be the go to event, just simply RSVP by December 3rd to decadesdenim@hlgroup.com and you're good to go! 10% of the evening sales on ALL Saks merchandise will benefit KIPP LA Schools and Communities.

The fun doesn't end there, on Saturday, December 11 from 2 to 6pm the trunk show moves to New York, 52 East 80th #1A, New York to be exact. Where 10% of all sales will benefit The Boys Club of New York. Kindly RSVP to decadesdenim@hlgroup.com and be prepared to fall in love with each pair of Decades Denim, but don't take our word for it come in and try them on!

See you there!

THANKSGIVING CHIC

We want to give thanks to dear friend and client of Decades, Jennie Chiu. The "paparazzi" snapped this photo of Jennie on Thanksgiving when she was wearing the most delicious pair of cropped Decades Denim Ali cargo pants in moonless sky. They look so great on Jennie. Thanks for sharing this and we advise our friends and clients to get chic and buy a pair! They are only $129!

DECADES DENIM NOW AT DECADES!

Ashlee Simpson wears the Martha in After Dark

The following styles are now available at Decades!

Call us on + 1 323 655 0223 to place an order and to learn more go to www.decadesdenim.com

ALI CROPPED RELAXED CARGO IN MOONLESS SKY

ANGELIQUE POCKETLESS SKINNY IN CHINA BLUE AND OXBLOOD

JEN (FORMERLY CHERYL) ALL AMERICAN STRAIGHT LEG IN FOG AND MIDNIGHT

MARTHA BACK SEAM LEGGING IN AQUA MARINE AND LUNAR ROCK

SOPHIA TWISTED SEAM WITH HALF ELASTIC WAIST IN SMOKE RING

TINA CIGARETTE WITH MIXED METAL ZIPPER (SELLING OUT EVERYWHERE!) IN BLUE ASHES AND GUNFIRE

THE DECADES DENIM LINE UP IN OUR WINDOWS

The windows of Decades and Decadestwo.1 proudly showcase the debut collection of Decades Denim featuring the 11 essentials of your denim wardrobe which we call a denim trousseau!

Available to buy at both stores, online through www.decadesdenim.com, or through 150 different stores in North America that carry the collection priced at $99 to $129!

Which style are you?

It's Tuesday, Nov 2nd so VOTE FOR DECADES DENIM

The Decades Denim website and E-store is up and ready for you to vote with your credit card :)

DENIMOLOGY

For those with good eye sight read about Decades Denim below or click here to go straight to their website which is the Denim Bible!

THE SPIEL

With Decades Denim launching nationwide in a few days, we love Style Section LA's enthusiasm for the collection.

SPEAKING OF CHANEL!

Read about Decades Denim (and why it looks great with your Chanel jackets) on Fashionista today, one of our favorite and most fashionable websites!

THE DECADES DENIM FRENZY IS STARTING!

People Style Watch and The Daily Front Row report on Decades Denim arriving in stores at the end of the month and online at http://www.decadesdenim.com/

Get those legs ready!

Decades Denim is about to hit stores featuring the 11 essential styles every woman must own. Recently featured on Style.com click here to read all about our plan to take over the world one pair of legs at a time!

SNEAK PEAK

Yesterday, Decades Denim shot our Spring 2011 look book with model extraodinaire Rie Ramussen who is wearing the Joan waiscoat with Farrah superflares. We hope all of our Decades clients will love the collection as much as store buyers around the world! Holiday 2010 will begin arriving at stores at the end of October...our website will be up and running within a month, too! It was a great and long shoot and this was a fun way to end the day!

www.DECADESDENIM.COM

THE SECRET IS OUT!

DECADES DENIM launching for Holiday 2010. Read about it here in today's WWD.

LOS ANGELES — Vintage retailer Cameron Silver wants to add a dose of sophistication and glamour to jeans without the lofty price tags in his new label, Decades Denim. Naming his denim debut after his vintage boutique, Decades, which is a haven here on Melrose Avenue for Jean Dessès, Ossie Clark, Cardinalli and other brands, Silver is aiming to streamline jeans for a modern women’s wardrobe. And he’s looking to do it for under $119 at retail. “I was enthusiastic to give denim a clean aesthetic that would be a foundation for a woman’s personal style,” said Silver. “People are looking for chic day-to-evening clothing. It’s a category that is underdeveloped. We can start developing it through denim and hopefully build a lifestyle brand.” Decades Denim will begin offering 16 women’s styles for holiday. Priced at $99, $109 and $119, the styles are named after strong, iconic women who have excelled in their respective fields. A stretch velvet style is inspired by Teutonic model Nadja Auermann, while a legging with curved seams on the back pays tribute to modern dance pioneer Martha Graham. Seventies icon Ali MacGraw is the source for cropped cargo jeans, and Marilyn Monroe is the model for cropped cigarette jeans. Silver picked a two-tone zipper that is shaded in white and yellow gold. Fabrics are sourced mostly from Japan and Thailand. In addition to denim woven with Invista’s T-400 stretch fiber, the line uses a CoolMax fabric that can wick moisture away from the skin. The resin rinses incorporate silicone for a clean look. “My experience around vintage has made me cultivate a very modern aesthetic,” Silver said. “When you see the collection, there’s nothing retro about it.” Jack Mccue, the owner of Genetic Denim and an investor in Decades Denim, is helping Silver navigate the complicated denim process. The third partner in the venture is Angelique Soave, who serves as executive vice president and chief merchandising officer. “It’s very, very difficult to find something simple without a lot of branding or embellishments,” said Soave, who is also the namesake and inspiration for a pocketless skinny style. “We’re just sticking with things that are timeless and classic.” Silver acknowledges his move into the gritty denim industry seems out of character. Known for donning tuxedos and capes by Azzaro and jewelry by Boucheron, he’s stocked Decades with enchanting gowns. He didn’t wear denim at all for 10 years. However, his interest in denim was rekindled two years ago and he has worn jeans nearly every day since. Silver’s own denim predilections will mold the look for a men’s line that will launch next spring. Priced similarly to the women’s collection, the men’s jeans will be clean with no distressed or tattered treatments. He plans to offer jackets and shirts, which also will be added along with dresses to the women’s spring lineup. Silver and his partners projected sales will reach $10 million next year, and they are aiming to land in better boutiques and luxury stores such as Barneys New York, Forty Five Ten in Dallas, Colette in Paris and Dover Street Market in London. “It’s got to be good enough for the people I know who wear Chanel Couture,” Silver said.

For press and sales inquiries go to http://www.decadesdenim.com/.