Showing posts with label Jeff Snyder. Show all posts
Showing posts with label Jeff Snyder. Show all posts

Friday, May 18, 2012

SIMPLY HALSTON

"I think about my life and I've had a wonderful life. Always. I was always a success. I have always had the best workers. I always had the nicest friends. I always had everything I wanted. I have had a great life". Roy Halston Frowick

This month's Decades window pays tribute to Halston, a legendary American designer who revolutionized American fashion. Because Cameron is in Cannes to attend the premiere of Versailles '73 - An American Runway Revolution, a documentary that tells the story of what was to be a fundraiser to restore Versailles, turned into a competition between French Haute Couture and American Ready to Wear. American designers won. This windows, created by the über talented Jeff Snyder, celebrate just that.  
-Eri 











Halston two tone raspberry and blue chiffon gown, c. 1970's. Modern size 4 to 6. 
Halston shift dress in white chiffon, c.1970's. SOLD
Modern size 4 to 6. 
Halston leather sandals in white, c.1970's. Size 7.
Halston leather sandals in black, c.1970's . Size 7.
For additional information, please email blog@decadesinc.com or call + 1 323 655-1960. You may also visit us in person at Decades 8214 Melrose Avenue in Los Angeles, California. Please reference the description above, if calling or emailing.

Friday, February 17, 2012

DO A DECADES DRIVE BY . . .




. . . To check out our amazing new windows. Then park and come in and shop a bit. The windows were designed by the inimitable Jeff Snyder, who in conversation with Cameron Silver, was inspired by the confections of Erno Laszlo. Jeff's style, cheek, sleek and always refined, often harkens back to elements from Decades past (how fitting) while the end product on each project remains the épitomé of modern aesthetics. We chatted with Jeff and found out all about his process for creating the Erno eye candy as well as windows past. Here's what he had to say.

1. When designing, do you let the clothes determine the "story" or do you have a particular concept in mind and then pick the clothes from there?
It's really 50/50. Sometimes an amazing collection pops up, such as the Lyn Revson collection. Or like with the Laszlo collection, we knew we wanted to deal with Hollywood icons, which is fitting, considering that it's awards season. And sometimes, it's just something I imagined, something abstract and/or more conceptual.

2. How do you design the windows to fit the Decades brand? Is there a particular aesthetic or vision that says Decades to you?
I think that the Decades look is and my personal preference is to keep everything simple, elegant and modern. I make the windows about showcasing the clothing and so keep all design elements chic and well composed.

3. Who are your design heroes?
My design heroes are the beauty and laws of nature. That's what makes me feel balanced and inspired. Of course, seminal Southern California designers such as Neutra, Eames and Schindler come to mind but really I am moved to create more by observing things like geometric fractal patterns occurring naturally in a wave or a canopy of leaves overhead.

4. Living in L.A., there's vast landscape and architectural beauty, from a beaten-down old craftsman up in Laurel Canyon to the jacarandas that bloom twice a year. Do you look to our city for inspiration?
L.A. affects me every day. The light, the wind, the grandness of nature that exists within the ramshackle chaos of it all. The wildness of the plants, the palms, the flowers and the buildings that seem as randomly to crop up between the foliage; the craziness of it makes me feel free. It is such an aspirational city. There is so much hope and possibility in Los Angeles.

To contact Jeff Snyder for upcoming design projects, please call Decades at 323.655.1960 ex. 106 for Jeff's contact information.


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